How to build an online presence for your business
Let’s get your small business found online
Toddlers are using iPads to watch Peppa Pig on demand, kids are learning how to code at schools, and adults are relying on their tech devices to stay connected. It’s hard to picture what our lives would be like without the wonders of the internet. Needless to say, we’re living in a rapidly digitalising age. According to BrightLocal’s 2020 local consumer review survey, 93% of consumers used the internet to find a local business, with 34% searching every day. That means if you’re a small business without an online presence, you’re missing out on potential customers and revenue, even if you have a well-established brick and mortar store. You’ve got to be in it to win it. Building your business’s online presence helps customers find your brand, encourages transactions and enhances your reputation.
5 budget-friendly ways to grow your online presence
We know that most small businesses don’t have an exhaustive marketing budget. The good news is that you can start establishing your online presence from scratch, without taking out a second mortgage. We’ve collated our top five budget-friendly tips to get you started.
1. Build a Website
If your business has the funds and you’re wanting to launch ASAP, you can simply outsource the task of building a website to a professional. However, with a bit of tech know-how and patience, the DIY website route is a cost-effective option. With ready-to-go, affordable and/or free website templates offered by popular platforms such as Squarespace, Shopify, Wix and WordPress, you could get a brand-new website up and running in a matter of days – depending on your skills and confidence. There are also plenty of online tutorials and guides that can step you through the entire process.
2. Learn about SEO
Search engine optimisation (SEO) is essential to helping your website get found online. With search engine algorithms constantly updating, be mindful that SEO is a long game and not an overnight miracle. Depending on the search terms you want to rank for and level of competition, you’ll need to focus on optimising your website with the best, most informative information. From keyword research to creating educational content, and making sure your website loads quickly, take the time to learn about on-site SEO and off-site SEO. Here’s a great Beginner’s Guide to SEO by Moz, a trusted go-to for all things SEO.
3. Set Up Your Google My Business Listing
Designed for local searches, a Googly My Business listing gets you free visibility in Google’s search results and Google Maps. Once you’ve signed up and verified your listing, you can update it with all the information that’s relevant to your business – for example, your contact number, address, opening hours and website link. You can also encourage your customers to leave reviews to grow your business’s reputation. While Google is the predominant search engine, you’ll want to set up your Maps listing for Apple users too.
4. Get Social
Whether it’s Facebook, Instagram, LinkedIn, Snapchat, Tik Tok, YouTube, or any other social media platform, they can all be used to reach your target audience. From behind-the-scenes sneak peeks to sharing about your latest offerings, social media is a wonderful way for you to build rapport and engage your customers. Aside from creating a social profile for your business, you can also join local Facebook groups to connect with other businesses and potential customers.
5. Join local directories
There are heaps of online directories where you can create a free or paid profile for your business. Similar to your Google My Business listing, it’s another opportunity for you to share your business information with thousands of customers who may be searching for your exact product or service in their local area. You can also go to your council’s website to see if they have an online directory for businesses in the local community.
We’re here for you
The Australia Profits program offers certification trade marks for 100% Australian owned businesses. Aside from showing customers your dedication to supporting our beautiful nation’s future, you’ll also be listed on our website for additional exposure. Growing with you and your small business, we’d love to welcome you into our family.
For more information or if you have any questions, please feel free to get in touch by calling 1800 512 286.